Blog - Choosing the Right Real Estate Agent to Sell Your Home

How to Choose the Right Agent to Sell Your Home

The thoughts of selling your own home only come after careful consideration. Once you’re ready for it, the process can be long and tedious. Unless you’re sure you can do it yourself, getting professional help is the next best thing to do. Hire a realtor to sell your home.

Of course, choosing a real estate agent is not an easy task. With everyone being part of the rat race, you’ll easily find yourself trapped in a swarm of realtors trying their best to take your project. Here’s a quick guide on questions to ask and hire the right person for the job.

Find and Shortlist Potential Candidates

Ask friends, family, and even people from your local community if they’ve acquired or know a reputable realtor you can talk to. You can also find real estate agents on local hoardings and advertisements and note down their contact information. Keep an eye on “for sale” or “sold” signs outside homes in your local community. You might likely be their next client. 

You can also use online real estate finder apps to search for realtors based on factors such as inventory size, accuracy, reliability, and star rating.

Look for Educational Background and Experience

Only consider realtors who have perceived at least the minimum level of real estate education and training and are licensed by your state of residence. More points if the agent is awarded reputed credentials such as CRS (Certified Residential Specialist) or is a member of NAR (National Association of Realtors) trade association.

Real estate agents who have been in the field for a long time know how to curb different situations. But you shouldn’t only rely on the number of years as many new agents work their way up to success pretty quickly and outrun veteran agents because they have the skills. The real estate profession requires time, attention, and effort. A full-time real estate agent whose sole income depends on the job has better chances of selling your home.

Talk to At Least Three Real Estate Agents

It’s common for people to settle with the first realtor they meet but talking to a few more has its benefits. Interviewing multiple agents and comparing their responses to each question will help you determine which one is the best fit for the job. You’ll be able to judge their credibility through their friendliness, body language, and communication style.

If an in-person interview arrangement isn’t possible, make a phone call at a designated time.

Ask the Following Open-Ended Questions

This is one of the most crucial steps in finding a real estate agent to sell your home. These are some common questions to test the waters and see which of the potential realtors is the final choice.

How Long Have You Been in the Business? Is This Your Full-time Job?

While the number of years isn’t the decision-making point, you also wouldn’t want to be somebody’s first listing. Also, if an agent works part-time, it means they have other priorities and won’t have enough time for you. It’s better to steer clear of such people and work with a full-time realtor.

What is Your Area of Expertise?

You want to work with a real estate agent who specializes in dealing with your property type or locality. The realtor should answer this question almost instantly and present you with examples of similar properties they’ve sold.

If you want to sell a condo but the realtor’s area of expertise is farmhouses, it is best not to go any further.

What Marketing Strategies Will You Use to Sell My House?

The real estate agent should have a well-planned marketing strategy to discuss and state the reasons behind why they choose to follow specific techniques. Traditional methods of real estate marketing include direct mailing, open house tours, and newspaper adverts. But if your agent believes these old methods won’t work, ask why?

Also, we’re living in the internet era. Today, most buyers use the internet to search for homes. Ask the agent on what website/s they intend to advertise your home? Does the agent have a personal website? Do they use social media platforms as a marketing tool?

Why Should I Hire You?

This is a universal question, and the interviewee should be able to answer confidently. This is an excellent opportunity for the agent to highlight what sets them apart from others out there.

How Will We Communicate?

You want to ensure that the real estate agent and you are on the same page regarding communication. If you prefer talking on the phone, but the realtor only communicates through e-mail and messaging, it won’t work.

Also, you may have questions throughout the selling process and expect quick responses, while the agent prefers sending bi-weekly updates, indicating this person is not the right fit.

Don’t Shy Away From Discussing Commissions

The average real estate agent commission rate is between 5% to 6% of the property’s sale price. This amount splits between your and the buyer’s real estate agent. You may feel awkward asking, but it’s important to know what you’re paying for. The agent should explain what the costs cover. After all, this person will take responsibility for selling your house and be the source of all information related to the sale.

Consider Reviews and Testimonials

A quick Google search of a realtor’s name should have some vital information pop up, such as social media profiles and reviews on different websites. Skin through this data to determine whether this person is the right choice.

You can also ask an agent to provide contact information of former clients (at least 3) and if they’d want to discuss their experience with the agent. It’s a good sign if they give you the information, but if not, it’s a red flag.

Conclusion

Finding the right real estate agent may seem like a project, but once you have the right person to guide you and take matters into their own hands, all the effort you put in will seem worth it.

Needed a trusted realtor in your area? Contact me to discuss ways that I, Bubba Hutchison, can help you sell your home.

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